Lead Generation Executive International Process - N S Bureau - Systosoft
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Lead Generation Executive
- Work closely with the sales team in identifying target market, target accounts and services to be covered in the business development (lead generation) activity.
- Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.
- Oversee Contact database management – data sourcing, contact qualification, classification, communication and updates.
- Plan out lead generation campaigns with the head of field marketing including email and calling campaign plan, lead qualification follow-up and nurturing.
- Oversee calling, lead qualification and handover to sales.
Tracking and Reporting
- Report weekly activity and log all lead related data.
- Pipeline reporting and tracking from lead to pursuit to closure.
KRAs : –
- Development and execution of quarterly and yearly lead generation plan.
- Performance indicators will include-
- Quality of leads generated
- Progression of leads into opportunities
- Number of deal closures and new client acquisition
- Value of business generated
- Overall team management, training, and performance management.
- Experience: 1-2 years
- Ability to work in a goal oriented environment under pressure.
- Strong interpersonal, written and communication skills a must.
- Experience working with multiple products and services.
- Confident and polished phone prospecting skills required.
- Outstanding skill in the use of Word, Excel, and various email programs.
Job Type: Full-time
- Lead Generation: 1 year