21 Mar

Head Marketing Forever - Bangalore - Aditya Birla Group

Position
Head Marketing Forever
Company
Aditya Birla Group
Location
Bangalore KA
Opening
21 Mar, 2017 7 days ago

Aditya Birla Group as the company that open the jobs vacancy, have some qualification and spesification especially for the Head Marketing Forever jobs vacancy. To find out more information and about qualification and spesification details, walkin interview schedule, the address of the company, the company contact info (email/phone number) of Aditya Birla Group company, please start to apply for the job vacancy with fill the jobs application with click the 'Apply This Job' button below.

Requisition Title

:

Head Marketing-Forever21

Job Number:
:

170101CL

Schedule

:

Full-time

Primary Location

:

India-Karnataka-Bangalore

Organization

:

Madura Fashion & Lifestyle

Introduction about the Business_1

ABFRL has been founded in the belief that the first sign of success of a modern nation lies in the ability of its citizens to celebrate. India's young working population and robust economic performance has led to rising incomes which, combined with increasing global exposure, are empowering many latent wants to morph into demands. With retail expanding independently through brick and mortar as well as e-commerce, the Indian fashion consumer now deserves futuristic and comprehensive omni-channel options. ditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL'S Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd

Description

Key Result Areas

Supporting Actions

Define Brand Strategy, Positioning &
build a system to monitor brand performance

Develop
the strategic brand direction and overall growth strategy in alignment
with the brand’s key proposition.

Develop
the brand plan and communicate brand directions

Define
& maintain relevance of the value dimension of the brand- both
tangible & intangibles

Set
Up a tracking system to periodically monitor and provide feedback to the
creative team on Desired vs. Actual Brand Positioning

Understand, Define & Continuously
track evolving consumer needs

Define
& track the targeted customer in terms of demographic &
psychographic profile

Understand
triggers influencing buying, buying process and shopping behavior

Track
evolving consumer and industry landscape to assess new opportunities for
growth.

Impact the Brand Financials

Monitor
the marketing budget and expenditure

Monitor
% Sales from new developments/innovations in current category or a new
category

Drive
repeat business through loyalty program thereby reducing effective
discount on the brand

Customer engagement

Drive
sharp consumer understanding through behavioral analysis of loyalty
members

Create
segments through which specific and dedicated campaigns can be targeted.

Plan
the marketing Campaign Effectiveness

Monitor
Social media presence scores

Consumer
Insights Management efficiency (e.g: quality of Consumer panel Forum
findings report/ Consumer research & analysis Reports)

Social Media

Drive
Social media and digital ecosystem for the brand creating opportunities
for building brand through this medium.

Monetise
the medium through smart and effective campaigns .

Channel Marketing

Integrate
consumer marketing strategies with product/ retail marketing strategies.

Build
an yearly calendar to drive retail walkins – activations, store
openings, coffee mornings

Create
a selling plan for effectively promoting key brand ideas across all
channels with special focus on Dept Stores and Multi-brand outlets

Innovations

Foster
a culture of innovation by working with product & design teams
mining consumer insights, leading them to logical product creation
briefs and launch plans.

Create
business plans for key innovations across channels

Build an Efficient Marketing Budget & Execute on
agreed Brand Objectives

Define
Brand Objectives in terms of salience in the target segment, footfalls
into the store, consumer experience within the store and CRM

Build
Marketing Plans and Budget for executing on agreed objectives

Innovate
in marketing execution to build marketing cost efficiencies

Develop Relationships with agency partners to build &
execute Communication & Marketing plans

Finalize
selection of agency partners for execution of Marketing Plans

Plan
a comprehensive marketing strategy in line with the vision of the
creative team with clear cut timelines and well defined measurement
criteria

Execute
on communication and marketing plans ensuring that a consistent 360
degrees approach through all consumer touch points is in line with the
Brand’s Point of View

Ensure
efficient Media Planning & Buying

Build
communication plan for the CRM program

Efficiency in marketing processes

Agency
Management

Media
plan effectiveness wrt reach and frequency

Annual
Brand Plan Process efficiency

Drive
Customer Engagement process under BE framework (RADAR Score)

Institutionalizing
Brand Equity measurement & process of improving it over time

Monitor competitive brand marketing activities

Track
market research data

Gather
intelligence on competitor activity constantly and incorporate changes
in marketing/ communication plan

Qualifications

Degree: - MBA

Indian Rupee (INR)

Reports to

:

Business Head

Facilities, Amenities or Infrastructure_1

REGENT GATEWAY IS A :

  • Well Located Building
  • Aesthetically appealing
  • Sound Structure & modern Architecture
  • Sound Proof glazing
  • Large Floor Plate High Floor Efficiency-85%.
  • Stand alone Structure.
  • Good Ceiling heights-11 feet
  • Maximum No. of Car parks.
  • High visibility of our company’s Name/Brand Equity/Identity-24/7 (nearly 3 lakh people pass the building)
  • Close access to public Transport & Terminals.
  • 50 kms away from Bangalore International Airport
  • Walking distance from Business Hotels.
  • Close to Major Residential Apartments Complexes.
  • Close to Schools of International Standards.
  • MNC neighborhood i.e. SAP,DELL,GE,HP etc.,
  • ITPL an international landmark in close proximity.
Last Date of Application

Mar 28, 2017, 11:59:00 PM


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