21 Mar

Assistant Manager Mission Happiness Innerwear - Bangalore - Aditya Birla Group

Position
Assistant Manager Mission Happiness Innerwear
Company
Aditya Birla Group
Location
Bangalore KA
Opening
21 Mar, 2017 7 days ago

Aditya Birla Group as the company that open the jobs vacancy, have some qualification and spesification especially for the Assistant Manager Mission Happiness Innerwear jobs vacancy. To find out more information and about qualification and spesification details, walkin interview schedule, the address of the company, the company contact info (email/phone number) of Aditya Birla Group company, please start to apply for the job vacancy with fill the jobs application with click the 'Apply This Job' button below.

Requisition Title

:

Assistant Manager -Mission Happiness(Innerwear)

Job Number:
:

170101CK

Schedule

:

Full-time

Primary Location

:

India-Karnataka-Bangalore

Organization

:

Madura Fashion & Lifestyle

Introduction about the Business_1

Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL'S Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.
ABFRL has been founded in the belief that the first sign of success of a modern nation lies in the ability of its citizens to celebrate. India's young working population and robust economic performance has led to rising incomes which, combined with increasing global exposure, are empowering many latent wants to morph into demands. With retail expanding independently through brick and mortar as well as e-commerce, the Indian fashion consumer now deserves futuristic and comprehensive omni-channel options.

Description

Key Result Areas

Supporting Actions

Customer engagement

Increase No. of
loyalty program members

Plan the marketing
Campaign Effectiveness

Monitor Social media
presence scores

Consumer Insights
Management efficiency ( Eg: quality of Consumer panel Forum findings
report/ Consumer research & analysis Reports)

Understand, Define & Continuously
track evolving consumer needs

Define
& track the targeted customer in terms of demographic &
psychographic profile

Understand
triggers influencing buying, buying process and shopping behavior

Implement efficiently within Marketing Budget

Define
Brand Objectives in terms of salience in the target segment, footfalls
into the store, consumer experience within the store and CRM

Build
Marketing Plans and Budget for executing on agreed objectives

Innovate
in marketing execution to build marketing cost efficiencies

Develop Relationships with agency partners to build &
execute Communication & Marketing plans

Finalize
selection of agency partners for execution of Marketing Plans

Plan
a comprehensive marketing strategy in line with the vision of the
creative team with clear cut timelines and well defined measurement
criteria

Execute on communication and marketing plans
ensuring that a consistent 360 degrees approach through all consumer
touch points is in line with the Brand’s Point of View

Ensure efficient Media Planning & Buying

Build communication plan for the CRM program

Efficiency in marketing processes

Agency
Management

Media
plan effectiveness wrt reach and frequency

Monitor competitive brand marketing activities

Track
market research data

Gather
intelligence on competitor activity constantly and incorporate changes
in marketing/ communication plan

Qualifications

Degree : - Graduate/MBA

Indian Rupee (INR)

Reports to

:

Manager

Facilities, Amenities or Infrastructure_1

ABFRL has been founded in the belief that the first sign of success of a modern nation lies in the ability of its citizens to celebrate. India's young working population and robust economic performance has led to rising incomes which, combined with increasing global exposure, are empowering many latent wants to morph into demands. With retail expanding independently through brick and mortar as well as e-commerce, the Indian fashion consumer now deserves futuristic and comprehensive omni-channel options. The time for ABFRL to arrive was ripe

Last Date of Application

Mar 28, 2017, 11:59:00 PM


Other Assistant Manager Mission Happiness Innerwear Jobs Vacancy

21Mar

Assistant Manager Mission Happiness Innerwear. Job Openings in Aditya Birla Group for Assistant Manager Mission Happiness Innerwear, this job opened at 21 Mar, 2017. Assistant Manager -Mission Happiness(Innerwear). Madura Fashion & Lifestyle.... ... (Read more about Assistant Manager Mission Happiness Innerwear - Bangalore - Aditya Birla Group)